E-Commerce Web Platform
My Role
UX Designer
Contribution
Web Design, UI Prototype, Usability Testing, A/B Testing
Tools
Figma, Shopify, Klaviyo, HTML, CSS, JavaScript
Year
2024 - Present
Website Link
Within 3 months with ongoing optimization, I achieved the Q1 business goal which:
+75%
-97%
+60%
Increased 75% in click-through rate
Reduced 97% average response time (from 15 minutes to 30 seconds)
Increased checkout task success rates
The Challenge
Prevailing Issues
☹️ Users struggle to trust the website's credibility
Poor contrast and inconsistent branding make users feel uncertain about trusting the company, leading to high bounce rates and low user engagement.
😰 Customers miss purchase-critical information
Dense paragraph text and poor visual organization reduce purchase conversion rates as users abandon the site before understanding product advantages.
Solution 1: Establish the Design System Library
Color
UI Design System
Logo Design
Visual Language
Solution 2: Optimize Shopping Experience
Customer Purchase Journey
Chaotic, improve user engagement;
Before
After
Before
After
Solution 3: Embedded AI Customer Support Chatbot
I integrated the AI Chatbot for customer support and quickly access to the product.
In the pop-up, users can find answers by searching FAQs or, if needed, submit a request through the contact form.
Business Impact
Behind the Scene
Competitor Analysis
Brand Visual Identity
Rapid Prototype
